Tag Responsible- A Facebook Marketing Strategy Which Can Turn Into Spam
I want to talk today a little about one strategy which is called “TAGGING” and it was designed to share pictures or videos with people who are included in either one. If you are not familiar with tagging let me quickly explain. Tagging can be done by adding your facebook friends to a video or picture and it will show up on his or her wall.
But over time some eager marketers figured out a way that tagging can bring them closer to their goal when it comes to generating leads.
Over the last year or so, I have watched the explosion of the tagging strategies and for some reason I also became what I l like to call “Tagging Victim”. Now it is not as harsh as it sounds but I really thought that I would write a quick blog post to express my thoughts and concerns.
When it comes to marketing, tagging people in videos will expose you on the wall and eventually yourself to all the friends of that person. The concept is great but overtime it has become a little crazy, because marketers do it with people who either are in the same company or represent the same system.
Guys, if I represent XYZ Company and your represent the same what do you think happens if you tag me in your video? Can you say “delete” and your behind gets canned for good. Oh yeah as fast as you can say 1-2-3
It is the same like people of Coca Cola running against Coca Cola, Visa against Visa and McDonalds against McDonalds you get my point. It just makes no sense, and it also shows a lack of really caring what that person is all about and why he or she is on facebook.
Also people respond differently when it comes to tagging, some get annoyed and some will have a blast. But the bottom line is that is you use the tagging strategy make sure you check a few things
- Do not tag the same people over and over, it will burn the relations ship and most likely will get you ejected from their circle of friends.
- Make sure that what you promote in your video is not the same of your facebook friend. It would be unprofessional and also will burn the bridge of future project.
- If you have a picture, don’t go out and tag everyone, just tag the people in the picture. I am not the only one who does not care unless I am in it. I will see your posting at my home page.
Always remember, yes you might generate a lead, but you are taking the risk of burning a good relationship. Be professional and respect boundaries. Don’t become someone who seems to be a good guy who turns tagging into spam. Keep the relationship alive-Tag responsible